J'adore L'Eau de Parfum, e-Corner hero banner for Japan KIX, 1800 × 707.
Regional Digital Adaptation
Dior travel retail banners, produced at Valtech over two internships, 2024 to 2026.
As a visual design intern at Valtech, I worked on Dior's travel retail banners for Japan, Korea, Southeast Asia and China. For each launch Dior sent an approved key visual and a cropping guide. I built the sizes each retailer page needed, in English and Chinese, across fragrance, skincare and makeup.
The original campaign direction and brand system were established by Dior. My role focused on translating this visual language into market-specific deliverables.
Same layout, Chinese type
The guides were drawn for the English copy. Chinese copy has a different length and density, so I set the line breaks, size and spacing again for each banner. When a launch came without a Chinese guide, I set the Chinese against the English one.
Each banner below has a switch for the two languages.
J'adore. L'EAU DE PARFUM becomes 迪奥真我香氛.
Miss Dior Essence. THE NEW ESSENCE becomes 全新 迪奥小姐馥郁香精.
Sauvage. EAU DE PARFUM becomes 迪奥旷野男士香水.
Rouge Dior On Stage. The Chinese copy is longer, so the lines sit closer together.
The last four launches came in July 2025, when a second intern joined and took part of the batch.
One launch, several layouts
A new size is built again from the guide. The crop, the product scale and the text position all change. Where the supplied assets fell short, I cut out the product or the model myself.
Dior Capture at 2160 × 1080. English with the model, then Chinese with one product and with the pair.
Dior Prestige in three sizes. 1020 × 500 in English, then 928 × 502 and 640 × 540 in Chinese.
Dior Addict Lip Glow Butter. The English banner lists the product claims. The Chinese one keeps the name.
Small updates to the Mini Program
I also made a few production updates to the Dior TR Mini Program. I placed new campaign images, corrected the menu type and adjusted the store locator images. The interface itself was the client's design.
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A year later, with a different method
In July 2026 I worked on four more launches, remotely, on the same account. Each had two visuals, in English, in Chinese and with no text. That came to 248 banners in a month.
The year before I had placed everything by hand in Figma, and Dior had sent banners back for not matching the guide exactly. This time I built scripts with AI tools. They find the guide's crop inside the master image and take the logo and type out of the guide PDF as vectors.
Sauvage Extrait, Miss Dior, Rouge Dior On Stage and Dior Prestige La Crème, each at 1800 × 707.
Some placements were wider than the guide covered. For Rouge Dior the guide stopped at ratio 2.00, and five placements went as wide as 4.20. I listed them for Dior, who asked for the same top and bottom crop at every ratio. I kept the products at their size and extended the background sideways.
Rouge Dior On Stage at four ratios, lined up on the right edge.
Two launches came with no Chinese guide. I set the Chinese in STZhongsong against the English layout, and Dior confirmed the typeface. On Dior Prestige the Chinese copy had a third line with no place in the English guide, so I put it under the second at the same size.
Dior Prestige La Crème in Chinese at 640 × 800, with the three lines enlarged.