Dior — Regional
Digital Adaptation
Luxury brand localization, banner adaptation, and digital production support
During my internship at Valtech, I adapted approved Dior digital campaign assets into localized, format-specific regional versions across multiple product lines and markets. The work mainly focused on banner localization and production, with selected support for Dior TR Mini Program visual updates.
The original campaign direction and brand system were established by Dior. My role focused on translating this visual language into market-specific deliverables: Chinese-language typography, multi-size layout adaptation, asset preparation, production execution, and selected digital touchpoint updates within Dior's strict luxury brand standards.
I also provided limited visual production support for Dior TR Mini Program within an existing interface system. My tasks included updating selected campaign visuals, correcting menu typography based on client requirements, and adjusting store locator imagery for localized digital presentation. This work was production-focused rather than a full UI redesign, but it gave me exposure to how luxury brands maintain visual consistency across regional digital touchpoints.
The challenge was translating an established Dior visual direction into localized and format-specific deliverables without weakening the brand's premium visual quality. Since the guidelines were based on English layouts, Chinese-language versions required careful typographic judgment: line breaks, type scale, spacing, visual density, and hierarchy all needed adjustment.
Each adaptation had to feel native to Dior's visual system rather than like translated copy placed onto an existing design. Format adaptation was equally demanding — different sizes required independent composition decisions, not simple resizing.
Beyond banners, selected Mini Program updates required the same discipline at interface level: provided assets had to be placed or corrected without disrupting Dior's existing digital visual system.
- 01
Adapted approved Dior banner layouts into different sizes and regional versions
- 02
Created Chinese-language versions based on English layouts and brand guidelines
- 03
Adjusted Chinese typography, line breaks, spacing, hierarchy, and layout balance
- 04
Prepared product, fragrance, and model assets through background removal, cutout, and image cleanup
- 05
Refined image crop, scale, placement, and visual composition across formats
- 06
Maintained Dior's luxury visual consistency across multiple product lines and markets
- 07
Revised assets and layouts based on internal / client feedback and prepared final outputs
- 08
Supported selected Dior TR Mini Program visual production updates, including campaign image placement, menu typography correction, and store locator imagery adjustment
Review Dior-provided banner layouts, product / model / fragrance assets, and English brand guidelines. Identify what preparation is needed before layout work begins.
Clean image edges, remove backgrounds, adjust provided assets, and prepare product or model images for layout use — ensuring every element meets Dior's image quality standard.
Translate the layout system into Chinese versions by adjusting line breaks, type scale, spacing, hierarchy, and text placement. Chinese requires different rhythm and density judgments from English.
Recompose layouts across different sizes, themes, and regional requirements. Each format requires independent decisions on crop, spacing, type scale, image placement, and visual hierarchy.
Revise banner layouts and selected Mini Program visuals based on internal or client feedback, ensuring consistency across all regional digital outputs.
Understanding restraint, proportion, image quality, and visual consistency within a high-end brand system.
Adapting English layouts into Chinese versions — line breaks, type scale, spacing, visual balance — without a Chinese-specific guideline.
Recomposing layouts across different sizes — crop, spacing, type scale, image placement, visual hierarchy — not just resizing.
Background removal, edge cleanup, image retouching, and asset refinement to meet Dior's image quality standard.
Stable, accurate, detail-focused handling of multi-version commercial deliverables across multiple markets and product lines.
Delivering market-specific versions — Japan, Korea, SEA, China — while maintaining Dior's global brand consistency.
"The work was not about adding visual complexity. It was about controlling details."
This project taught me the discipline behind luxury brand production. Adapting Dior assets across markets and languages showed me how precise localization and production decisions preserve a brand's visual standard — not through invention, but through careful control of crop, spacing, Chinese typography, image quality, and consistency at every output.