Shanghai Event

KV Exploration

For Infiniti's Shanghai fragrance workshop event, I led the key visual concept development using an AI-assisted process — translating the creative brief into a refined image direction through iterative generation and visual judgment.

I translated the brief — a premium Infiniti fragrance workshop balancing hand craft detail with refined social atmosphere — into a set of visual priorities: warm lighting, tabletop clarity, hand interaction, and layered social presence. Using GPT and Midjourney, I iteratively refined the image direction until arriving at a final KV that captured both the intimacy of the workshop and the premium Infiniti brand tone.

"Create a premium event visual for an Infiniti fragrance workshop that balances perfume-making detail with a refined social atmosphere."

Final Direction — Shanghai

Selected for its clarity of interaction, premium atmosphere, and adaptability across large-format event touchpoints.

Multi-City

Collateral Support

Supported event communication across Beijing, Fuzhou, and Dalian — adapting partner-approved KV assets into invitations, thank-you materials, service cards, and banner visuals for each city's activation.