Overview
For Valtech's 2024 Annual Event themed "Connection creates experiences", I led the visual design of a complete bilingual campaign system — from pre-event invitations through on-site materials to post-event follow-up.
Role
Visual Designer Valtech Shanghai
Scope
Print · Digital Social · Email
Language
Bilingual Chinese & English
Year
2024–2025
Design Challenge
The core challenge was maintaining visual consistency across a bilingual system — every asset needed to work in both Chinese and English, with different typographic scales, copy lengths, and reading conventions. Format requirements ranged from vertical invitations to wide-format banners and digital screens, each demanding individual layout decisions within the same visual language.
My Contribution
Working under the direction of the operations lead, I was responsible for all visual execution — from developing the key visual concept to producing print-ready files, game asset illustrations, and digital templates. Copy and brand direction were coordinated with design leads across Valtech's regional offices to ensure global brand alignment.
01 — Key Visual
Key Visual Direction
Concept
Built around a prismatic light refraction motif — abstract, premium, and adaptable across all formats.
Theme
Connection creates experiences
2024 Valtech New Year Party
Format
16:9 · Portrait · Square Roll-up · Table card
02 — Print Materials
Printed Collateral
A bilingual print family spanning invitations, banners, and posters for Chinese and international guests. Each format required independent layout decisions to accommodate typographic differences between languages — reviewed by Valtech's global design team for brand consistency.
Invitation — CN
Invitation — EN
Roll-up Banner
Directional Poster
Table Card
4:3 Poster — CN
4:3 Poster — EN
16:9 Poster — EN
03 — Follow-up Materials
Post-Event Communication
Closing the campaign loop with thank-you emails, recap visuals, and a photo portal banner — maintaining the same visual tone from first touchpoint to last, and ensuring brand coherence across the full event lifecycle.
Thank-you Email — CN / EN
New Year Party Recap
Photo Portal — Banner
04 — Interactive Experience
Event Racing Game
I produced the complete visual asset suite for an on-site racing game — car illustrations (×6), trophy end-state graphics, UI screens, and countdown assets. All visual elements were designed independently to integrate with a third-party game engine; guests controlled their cars by tilting their phones.
Event Gameplay Demo
On-site — Live Gameplay
On-site — Audience
Car 01
Car 02
Car 03
Car 04
Car 05
Car 06
1st Place
2nd Place
3rd Place
Game UI — Start Screen
Game UI — Guide Screen
05 — Seasonal Extensions
Seasonal Brand Activations
Additional campaign visuals extending Valtech's visual language across seasonal internal communication moments throughout the year.
Chinese New Year Poster — 2025.01.28
Christmas Campaign
Christmas Motion Poster — Concept
An unreleased motion concept developed alongside the static campaign.
Reflection
This project required working across formats, languages, and timelines simultaneously — maintaining a consistent visual system while adapting content for each specific context and audience.
Bilingual Systems
Managing two languages within one visual system forced precision in type hierarchy, spacing, and layout flexibility — skills that apply directly to any multi-audience communication project.
End-to-End Delivery
From KV concept to print-ready files and motion assets, this project covered the full production pipeline — coordinating between internal stakeholders and external vendors.
Brand Consistency
Working within Valtech's global brand guidelines while adapting for a regional audience required constant judgment calls between template adherence and local relevance.
Next Project
CBMM — Brand Communication & Information Design →