Overview
For Valtech's 2024 Annual Event themed "Connection creates experiences", I led the visual design of a complete bilingual campaign system — from pre-event invitations through on-site materials to post-event follow-up.
Role
Visual Designer (In-house) Valtech Shanghai
Scope
Print · Digital · Social · Email
Language
Bilingual — Chinese & English
01 — Key Visual
Key Visual Direction
Concept
Built around a prismatic light refraction motif — abstract, premium, and adaptable across all formats.
Theme
Connection creates experiences
2024 Valtech New Year Party
Format
16:9 · Portrait · Square Roll-up · Table card
02 — Print Materials
Printed Collateral
Bilingual print family for Chinese and international guests, reviewed by Valtech's global design team for brand consistency.
Invitation — CN
Invitation — EN
Roll-up Banner
Directional Poster
Table Card
4:3 Poster — CN
4:3 Poster — EN
16:9 Poster — EN
03 — Follow-up Materials
Post-Event Communication
Designed to close the campaign with the same visual tone — keeping the experience coherent from first touchpoint to last.
Thank-you Email — CN / EN
New Year Party Recap
Photo Portal — Banner
04 — Interactive Experience
Event Racing Game
For the Annual Event, I provided the complete visual asset suite for an on-site racing game — including the game background, car illustrations, UI screens, countdown graphics, and end-state assets. Guests controlled their cars by tilting their phones; the game engine and infrastructure were handled by a third-party vendor.
Event Gameplay Demo
On-site — Live Gameplay
On-site — Audience
Car 01
Car 02
Car 03
Car 04
Car 05
Car 06
1st Place
2nd Place
3rd Place
Game UI — Start Screen
Game UI — Guide Screen
05 — Seasonal Extensions
Seasonal Brand Activations
Additional campaign visuals extending Valtech's visual language across seasonal internal communication moments throughout the year.
Chinese New Year Poster — 2025.01.28
Christmas Campaign
Christmas Motion Poster — Concept
An unreleased motion concept developed alongside the static campaign.
This project required working across formats, languages, and timelines simultaneously — maintaining a consistent visual system while adapting content for each specific context and audience.
Next Project
CBMM — Brand Communication & Information Design →