Digital
Communication
& Content Design
A complete digital communication system for the 2025 CellCarta Connect Challenge — landing page and WeChat OA content, unified by a single visual language across all touchpoints.
The key visual was developed through an AI-assisted concept process. I translated the brief — a biotech event balancing scientific credibility with engagement — into a set of visual priorities, then used GPT and Midjourney to iteratively refine the direction. The final KV was adapted across the landing page and all OA touchpoints.
Landing Page
& Registration Flow
A mobile-first event page covering the full user journey — from event context and speaker lineup through to registration. Structured in three layers: event overview, speaker & agenda, and registration form.
Event title, date, location and theme — immediate context for the user.
Speaker profiles and topic listing — credibility and content layer.
Registration form — the conversion layer, accessible via CTA.
WeChat OA
Content System
Designed the event invitation poster and a reusable WeChat OA article template in two color systems — red and blue — for pre-event communication across CellCarta's official channel.
